verb. Blogging effectively all the time.
Have you been laboring over a single blog post for hours on end? Ain’t nobody got time for that! With 6 easy steps you can bang out a more effective post regularly.
First things first. Coffee.
Just kidding, but go ahead and enjoy a fresh roast if that’s your thing, or a pumpkin spice latte- whatever gets your groove on. I’m more of a fresh-squeezed OJ girl myself.
- Identify your topic.
Decide what it is your want to write about. Keep your interests in mind; effective writing is easy when you know what you are talking about, and even better if you like what you write about.
Write something that is relevant here and now. Consider something in the news, trendy, or seasonal (fall recipes, fall style, fall events). If you pick a topic like shopping for fall fashion on a budget consider identifying ways to tweak a wardrobe or offer DIY ideas or shopping tips. Make it relevant now.
Write something that will be relevant for here and now, but make sure its shelf life extends beyond this week. Do not limit yourself to the here and now, your blog post can be found for years to come. Make it last.
4. Keep it simple.
Simplicity is key. Here are the 4 basics:
- A good headline: Apply step 6 here. Also, puns are great, “Deflategate”, anyone?
- An easy read: Avoid jargon, write in simple phrases, 300-500 words, show personality
- One (or two) quality graphic(s)
- Social sharing buttons: Sharing is caring!
5. A pretty picture makes a pretty picture.
True story. Choose one graphic of good quality (or two if they are of great quality and different) and embed it in your post (don’t forget to tag it!). Too many graphics take away from the substance of a blog post. Use your graphic to attract readers to your blog- like bees to honey!
6. Embrace pop culture!
Be relatable! Know your audience and write for them. What’s going on in the news? Who said something outlandish? Embrace pop culture and give your post personality. Use hashtags, links, and fun things. Write not just for your audience, but for likes and comments too. Don’t be afraid to jump on the bandwagon of what’s cool. Do you remember the ALS Ice Bucket Challenge and all the fun videos? So does everyone else.
399 words, 2 photos, and 6 steps later- that’s all, folks!