Facebook: The Flattering Bully

Thirteen years ago, Tom Anderson and Chris DeWolfe brought us Myspace. For those of who remember Myspace, it’s hard to forget “Tom”. He was “friends” with everyone, appearing in everyone’s “friend list” in a small box wearing a plain white t-shirt.

Twelve years ago, Mark Zuckerberg and a group of friends gave us Facebook. Now, unlike Myspace, as users, we are not all “friends” with Mark Zuckerberg. He would be a cool friend to have in your friend circle though, so I can’t say I would mind being able to pick his brain about the behemoth of a social channel.

Ten years ago, four guys gave the world the ability to send messages in 140 characters. Cryptic? Maybe to some. Morse code? No.

Twitter. In 2006, we began tweeting. Or as grandparents all over the world say, “twittering” or using “the tweeter”.

Six years ago, the world was introduced to Instagram. Millions of users took to the platform to share our photos and videos. We started using “filters” to edit images and took to hashtagging like with Twitter. Then it seems, we became so fascinated with images and filters that we embraced something new.

Drum roll, please. Snapchat. Five years ago, the application of disappearing content began to take the world by storm. Snapchat originated under the name “Picaboo”, just as Twitter began as “Odeo” and many others were born under different names. The goal of Picaboo was to provide a way to send messages to others that disappeared. If you are keen to pay attention to connotation, the goal of the application was to provide a platform for content that was “explicitly short-lived”, if you get what I’m saying.

So now, we have other platforms like Meerkat and Periscope that allow for live video broadcasting which have influenced the likes of Facebook. Over the next ten years, it will be increasingly difficult for new platforms to gain a foothold. Although future founders will have great ideas, they will be bullied into selling way before their time. The biggest bully in the social media marketplace is Facebook. Facebook is the Donald Trump of social media. Facebook is the guy who buys everyone’s property in the game of Monopoly and puts up hotels. Simply put, Facebook can put your idea in business or put you out of business.

In 2012, Kevin Systrom and Mark Kreiger sold Instagram to Facebook for $1 billion. Not a year later, Facebook tried to buy the ability to send explicitly short-lived photos from Snapchat for $3 billion. Snapchat owners Evan Piegel and Bobby Murphy didn’t sell. They are, in effect, the two younger siblings so used to be pushed around that it wasn’t unbearable because they had hope, like all younger siblings have.

Last year, there was a lot of speculation that Facebook would make a particular purchase. Then, this year, Facebook introduced live broadcasting. Original idea? No. Another idea popping up just like a Meerkat, or should I say Periscope? If Facebook does not buy your idea from you, Facebook will copy you. He is the older sibling in the game of Monopoly who puts a hotel up just before your property just because you added one to yours.

They say that copying is the highest form of flattery. The next ten years are sure to make Facebook the most flattering bully out there.

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